Domaine Nicholas Alexander
Overview:
Domaine Nicholas Alexander is a merchant who sells exclusive lines of French wines in America. Cuvee Kirby is their first plot for creating the highest quality traditional French winemaking methods with premium Pinot Noir made from the finest grapes in Napa, I was given the task of creating a logo and label worthy of this premium wine.
ROLL
Art Direction and design
Approach:
The brand attributes an exclusive French traditional look with adding a California twist. To evoke the balance between tradition and renovation was the key for branding.
Brand attributes
• French classic/tradition
• Prestigious
• California made
ª Integrity
• Personal
Solution
The motif combines a traditional French gate from their winery with a traditional crest along with California’s bears, and a symbolic American star to show the both aspects of French and Californian touches to this label.
