Envision Automation and Electric
Overview
ROLL
Envision Automation’s 2 pillars of business are industrial electrical and automation controls. The logo represents the business of Envision Automation and Electric by using a lighting bolt in the center reaching to the earth indicates the electrical side of the business while the 2 different direction of the arrows create the shape of the earth as well as the letter “e” for Envision which expresses automation through movement.
UX/UI/interaction design
The Challenge
It was simply a B2B ecom site for established resellers. It now needs to consider to open the gate for more diverse user base.
Considerations are:
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All products which are unique in the U.S. market will be carefully selected to sell and rebranded. The detailed product information is mandatory as for B2C site.
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With influencer marketing, the influencer will also be another a group use this site and have their space to post and share their information to their followers. As a resolve of information mkteting, it is injecting new customers back into this site.
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In summary: The channels are wholesale buyers, influencers and consumer groups. All play factor in affecting each individual groups.
Website
The Approach
The Solution
The site needs to be created as a role-based access control with a wide range of authorized tasks by dynamically regulating their actions. The purpose is to create an interaction in an interesting way to show the gated system before blocking all images on the homepage.
There are 5 categories of merchandise- Socks, Accessories, Bags, Home Goods and stationaries, which are all well selected by Akindon prior to being placed on the list. UX/UI on homepage, clearly delineates the 5 categories which is important in the gallery section, as well as emphasizing each listed brands is also a challenge to be able set.