OPOS
Overview
Prior to OPOS, HELP Pain medical network had been treating chronic pain patients for over 20 years and had systematical pain management educational program supported by a team of pain treatment physicians, nurses, physical therapists, and trainers.
OPOS took a step ahead in biotechnology research focused on safely managing risks associated with long-term opioid therapies. New apps/platforms were developed for the technology, managing patients' pain care medical data and utilizing board-certified pain specialists' and physicians' networks.
I was asked to create the company logo and brand application for the new website. Content creation and visual design were done.
ROLL
Art Direction
Consultation for content strategy
UX/UI/interaction design
“OPOS supports the legitimate use of opioids for the 30 million patients that benefit from chronic opioid therapy. Enabling pain care without boundaries.”
Brand Strategy
OPOS brand attributes
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Progressive, Focused, and visible
Logo
Lyc is a company that values human connections. 3 Key attributes are:
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To forge links and connections with harmony in communities, cultures, and societies
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Help customers express their own individuality
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Supply and evolve high-quality Japanese traditional and cultural products to the US market
Website
Final logo
The fabric woven by "threads," expresses the connection between people. The connection also includes the connection of community, and the intention is to value the "Our" - not "I," but the "We" part.
LYC's focus on color supports the individuality of each customer, and the diversity of the company is represented by the three colors. While maintaining harmony, each color also asserts the meaning of showing each person's individuality or differences.
Visual Language
In the logo mark, each initial uses different color in order to show the colorfulness of their product and product diversification. The visual system shows the personality: typography adds status, On the website, curated photography shows high-quality products in In novel colors
design guideline (on going)
Website
The emphasis of this website launch is to clearly deliver the corporate mission statement and future guidelines. At the same time, the design should reflect the company's visual language that I created.
The most important information is gathered and posted on the homepage to convey the corporate messages concisely and clearly.
Also, this site consists of multilingual pages—Japanese and English. It is not a simple translation of the Japanese site since core users' personas are different.
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Use The Voice of the Customer : Focuses on customers, customer’s experiences with expectations for your products and services
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Memorable but not strange
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Friendly but not sloppy
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Powerful, influential and creative but not cocky
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Trustworthy but not stodgy