Live Your Colour Inc.
Overview
Live your color is a successful B2B and B2C eCommerce socks seller and they are now expanding their business with multiple categories of products, such as Japanese artworks, Kimono, tea ceremony goods, masks, edible gold flakes, and more. All products are carefully crafted in Japan, with thorough attention to materials, colors, and qualities. Also LYC emphasizes on their involvement in philanthropic activities in communities and sustainable projects.
To make the new business success, I was asked to work on creating a corporate brand identity system for LYC, so that people would better understand the company's mission, values and business vision.
ROLL
Art Direction
content strategy
UX/UI/interaction design
“Live your colour delivers a selection of high quality products all made in Japan”
Corporate Brand Strategy
Lyc is a company that values human connections. The 3 pillars of brand attributes are:
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To forge links and connections with harmony in communities, cultures and societies
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Help customers express their own individuality
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Supply and evolve high quality Japanese traditional and cultural products to the US market
Logo
Lyc is a company that values human connections. 3 Key attributes are:
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To forge links and connections with harmony in communities, cultures, and societies
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Help customers express their own individuality
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Supply and evolve high-quality Japanese traditional and cultural products to the US market
Website
design explorations
Final logo
The fabric woven by "threads," expresses the connection between people. The connection also includes the connection of community, and the intention is to value the "Our" - not "I," but the "We" part.
LYC's focus on color supports the individuality of each customer, and the diversity of the company is represented by the three colors. While maintaining harmony, each color also asserts the meaning of showing each person's individuality or differences.
Visual Language
In the logo mark, each initial uses different color in order to show the colorfulness of their product and product diversification. The visual system shows the personality: typography adds status, On the website, curated photography shows high-quality products in In novel colors
design guideline (on going)
Website
The emphasis of this website launch is to clearly deliver the corporate mission statement and future guidelines. At the same time, the design should reflect the company's visual language that I created.
The most important information is gathered and posted on the homepage to convey the corporate messages concisely and clearly.
Also, this site consists of multilingual pages—Japanese and English. It is not a simple translation of the Japanese site since core users' personas are different.
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Use The Voice of the Customer : Focuses on customers, customer’s experiences with expectations for your products and services
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Memorable but not strange
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Friendly but not sloppy
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Powerful, influential and creative but not cocky
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Trustworthy but not stodgy
