Adobe Photoshop Ad
Overview
ROLL
The objective of this project was to take a pre-existing product concept from the American marketplace and adapt it to work in the Japanese market. This was accomplished by altering visual images and using different marketing strategies. Re-designed concept uses an egg and the ocean as a metaphor for the right-brain, the technical geometric element that surrounds the egg represents the creative left side of the brain. Directed and designed at Adobe Systems.
Art Direction and Lead of Design
The Challenge:
This was the pre-existing Photoshop ad for the American marketplace. The concept of this ad was that the product support user's efficiency and creativity which uses a metaphor for the right and left brain. The Japanese marketing team researched this ad and this image was not taken well in the market. They claimed that the face is like a dead person and the motifs with the face doesn't communicate with anything.
The mission was to find and create a new image and at the same time, the "right and left brain" needed to remain.
Website
Adobe Systems Japanese Font series
This Japanese Font projects were assigned to me to distinguish the different fonts included in the package and whether they are Screen Fonts or Print fonts. The paper or Screen image are to show the font type and the Japanese Character “Ei” was used because the simple Kanji Character shows all the distinctive parts of the Japanese Kanji charactor: “Hane”(stroke to redirect) “Tome” (Stroke to stop) “Harai” (Stroke to splash) and “Ten” (Stroke for comma).
The Solution
The site needs to be created as a role-based access control with a wide range of authorized tasks by dynamically regulating their actions. The purpose is to create an interaction in an interesting way to show the gated system before blocking all images on the homepage.
There are 5 categories of merchandise- Socks, Accessories, Bags, Home Goods and stationaries, which are all well selected by Akindon prior to being placed on the list. UX/UI on homepage, clearly delineates the 5 categories which is important in the gallery section, as well as emphasizing each listed brands is also a challenge to be able set.